Workfront is the crucial piece of the puzzle for efficiently managing these creative processes and reducing friction.įrom ideation to delivery, marketing, and creative teams using Adobe products like Photoshop or Indesign can leverage the platform to collaborate efficiently. With content marketing generating 54% more leads than traditional outbound methods, companies are under pressure to create assets faster. But, managing and scaling creative content output is a common pain point for most large enterprises wanting to compete on the customer experience stage. Driving growth for our customersĪs experts in CX consulting and solution engineering, we know the value that optimizing campaign creation processes can bring to brands. Time and resource management - create and manage timesheets easily with Workfront's timesheet management portal.
Smart decision-making - make data-driven decisions with unlimited configurable reports and 80 standard reports. Streamlined asset creation - assets are delivered and published at speed-reducing unnecessary marketing costs.Ĭustomizable systems - Workfront software is adaptable to your specific needs, and existing workflows are easily integrated.ģ60-degree project views - effective project and task management tools facilitate time, resource, and portfolio management. Process improvements - simple, intuitive, and customizable project dashboards provide real-time reporting to give an end-to-end view of campaign processes. Here's how the one smart communication platform helps brands to optimize their workflows: Which will enable brands to plan, track, and launch marketing campaigns quickly using one smart communication platform. Workfront will be a natural extension of Adobe tech and creative stacks. This is fantastic news for our Adobe Experience Cloud (AEC) customers who will gain leverage to Workfront's scalable project management platform as well as AEC solutions to execute complex workflows across their teams. Also, they are recognized and named a Leader in IDC's MarketScape report for Work Management earlier this year. Widely acknowledged as a LEADER by independent analysts, Workfront "provides the strongest feature set for enterprise operational ecosystems". Accelerating success: Adobe brings Workfront into the Adobe Experience CloudĪdobe announced it has entered into a definitive agreement to acquire Workfront, the leading work management platform for marketers.
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